With Valentine’s day fast approaching, at Clearbox we’ve all been feeling the love recently. Whether it’s cool brands, ingenious partnerships or creative campaigns, we’ve compiled a list of some of the PR wins we’ve been gushing over recently. But in a cool, mysterious kind of way…

Adidas Superstar

Our Media Strategy Lead Alana’s favourite brand of late is Adidas, specifically its global ‘Superstar’ campaign, which was firmly rooted in nostalgia. While everyone’s riding the 2016 nostalgia wave right now, Adidas were already ahead of it in 2025, repositioning the Superstar as a truly timeless staple with modern updates. The culture-led, music-driven campaign spanned stunts, takeovers, murals and global collaborations, pairing icons like Missy Elliott with new-generation talent such as JENNIE. The standout moment, though, was Jade Thirlwall’s role as a brand ambassador. Her announcement post felt spot-on: new campaign imagery alongside a childhood photo of her wearing the iconic three stripes, captioned “always been an adidas superstar.” It was authentic, culturally relevant, and cleverly mirrored her own recent relaunch as a solo artist – an evolution of her established superstar status with one of the world’s biggest ever girl bands. Beyond just Alana loving it though, the results spoke for themselves. With 65m+ impressions, viral social traction, and a campaign that seamlessly blurred the lines between OOH, street culture, and guerrilla marketing. 

McDonald’s UK & Fnatic

Meanwhile, our Managing Director John still has his head turned on occasion by a good old Maccy D’s – the McDonald’s UK & Fnatic campaign was one of his most recent favourites. McDonald’s partnership with gaming culture leaders Fnatic was truly eye-catching; the partnership, announced in mid 2025, saw the brands team up to create experiences and even new menu items for the world of gamers. Designed to unite people through their love of gaming and food, the partnership began with an event called ‘Make it Hot’, which saw the return of the McDonald’s McSpicy x Frank’s RedHot burger and introduced a new Frank’s RedHot Mayo dip. The campaign is still running now and appears to have been a huge success. Why? The collaboration felt very natural and will have helped both brands please current audiences, while also allowing them to reach new ones. Massive win. We ARE loving it.

Strutsafe x Morely’s

We also can’t help but give a quick mention to Strutsafe and Morely’s partnership to create Strut Stops in London. With 77% of people saying they feel unsafe walking home alone at night, Morleys is opening its doors in Stockwell and Dalston Junction as safe, welcoming spaces to wait for a lift, taxi or friend with no pressure to buy anything. We love a clever campaign with a social conscience.

Aoife O’Farrell x Fada

Client Lead Ella, however, is all about the bling. Her latest crush is a collab between influencer Aoife O’Farrell and  jewellery brand Fada. Building on the huge Irish culture and heritage revival that’s happening at the moment (and has been for the past year), Ella thinks Aoife’s collection really embodies this – traditional Irish symbols with a wearable, Aoife-cool girl twist. A match made in heaven!

Marks & Spencers

Speaking of top-class influencer collaborations, our Influencer Lead Megan has long been loving the Marksies approach. M&S is a staple of the British high street, but its recent influencer and social strategy has helped reframe the brand for a new generation. A standout example was the ‘Mark and Spencer’ campaign, cleverly playing on the brand name by partnering with Mark Wright and Spencer Matthews – a simple yet culturally sharp idea that sparked organic virality. TikTok in particular has become a key platform for M&S, allowing the brand to show up as more playful and relevant through food trends, hacks and lifestyle content that resonates with both Gen Z and Millennial audiences. Delish.

Cricket Ireland

Client Director Neil has revealed that one organisation he’d love to work with is Cricket Ireland. Having recently caught the bug (pun intended), Neil has become a major convert to cricket and has long admired how inclusive and important it is to so many communities across the island.  The potential for storytelling as both the organisation and sport continue to grow across the world is immense. We do love a good pitch…

A24 

Content Executive Kasey Leigh has been obsessing over film studio A24 for its recent track record of outside-the-box publicity campaigns. Specifically, its clever placement of a faux engagement announcement for Zendaya and Robert Pattinson in the lifestyle section of The Boston Globe newspaper, to promote its new film ‘The Drama’. Surprising, oldschool and blurring the boundaries between real life and fiction – what’s not to love? A similar approach was taken with the marketing campaign for ‘Marty Supreme,’ which involved a mish-mash of chaotic promotional activity, from “leaked” zoom meetings, cereal box collabs and celebrity endorsements. Dream big, folks.

Porsche x Cars

Speaking of movies, one recent campaign that really caught Senior Client Exec Zoe’s eye was when Porsche’s guests at Daytona, ‘Lighting McQueen’ and ‘Sally’, were spotted at the race to celebrate the 20th Anniversary of the movie Cars ahead of the endurance race. Pixar’s ‘Cars’ icons running Daytona alongside real racers turned fond childhood memories into a live, surreal moment. Past and present colliding without kitsch. Kachow.

Do you also love creative storytelling that commands attention? Want to explore the chemistry between your brand and an agency that is passionate about crafting compelling campaigns? Drop us a line – we’re available.