From the Blog.

Broken News

23. 06. 2017
Our resident pedant and self-confessed grammar snob Daniel has run a few ideas up the office flagpole and turned the tables by voxpopping journalists to find out the buzzwords and phrases that really grind their gears.So whether you work in PR, the media or run a successful blog or website, you might want to read on and avoid some of these buzz-killing buzz words.Take it away, Daniel...Daniel Lynch “Breaking News” This is a construct of 24 hour news channels and it really cracks me up. To keep viewers watching the endless cycle of repeated news some genius had the idea of putting “Breaking News” on every single little thing. Now online outlets are following suit with a “Breaking News” image on tweets about cats stuck in trees or diary stories which are, by definition, expected. Applying the tag to less serious news devalues it when it is legitimate. For example, when Theresa May travelled to Buckingham Palace following the election, every stage of her journey was “Breaking News”. Putting her jacket on, leaving Downing Street, driving, entering the palace, chatting to the Queen, leaving. The news wasn't so much broken as obliterated. Along with my patience.Anna Morris "Cutting edge/Innovative" Amazon is innovative. Tesla is cutting edge. Heated coffee cups are cutting edge and innovative. A new shop opening round the corner is not cutting edge. Nor is it innovative. Just stop.Grainne Glenny "Digital Natives" Generally, we wouldn't go around introducing ourselves as 'a person born or brought up during the age of digital technology' because that would make us sound ridiculous. To me, saying you're a digital native is as pointless as saying you're a woman or a man or tall or small. We can all take a stab in the dark at whether a person in question is 'a person born or brought up during the age of digital technology'. I guess I'm a bit weary of people who think their title should do the talking, rather than their actual work.Natalie Clarke “Running past" When people say "let me run this by you" or "can I just run something by you?”. Can you walk it past me? Or gently jog it past me? I might not catch 'it' if it's running.Claire Best “R-E-S-P-E-C-T” I can't stand people saying “with all due respect”. It's nearly always followed by an insult or unsolicited advice, you might as well say, "Prepare to be disrespected!”Charlotte Goss "Dynamic" I think people like to throw this word around when they're planning new campaigns without actually processing what they really want from it. I've also seen a lot of agencies looking to hire a "dynamic individual" - without explaining what skills make a "dynamic" person. Très cliché!As for our media friends...Damien Edgar - Broadcast Journalist, CoolFM “Our Sources Understand” This one is irritating as the person watching knows that the channel or company is a news outlet and doesn't need to be reminded that it's the channels own sources when they're already watching. Also if the company is willing to put it out on air they shouldn't need to qualify it with 'Our sources' or 'We understand', if it's on air or online, in a press release etc, the outlet should be willing to stand over it.”Mark Dunn - Northern Irish Music Website Owner “Hottest” When PR people describe their event as "one of the hottest" or "one of the best" events to be happen... and it's still yet to happen.Martin Breen, Editor of the Sunday Life "Happy Friday" Anyone who has ever worked in a Sunday paper will know that Fridays aren't happy. The same can be said for "we're on the countdown to the weekend!" Some of us are. Some of us aren't...A few other fury-inducing phrases suggested included...Emails which start with the phrase “just following up”.Use of words like “liaise”, “facilitate” or “utilise” because who actually says any of these in normal conversation?Oh, and one more thing: Rhetorical questions?

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