From the Blog.

Did somebody say cake?

Abbeyfield Garden Party 113
16. 08. 2018

As part of our Smells Like Team Spirit culture at Clearbox, we give everyone the chance to support a cause close to their hearts. This month, Natalie has once again been busy working with Abbeyfield, a non-profit organisation that provides accommodation and support for older people. How did you get on, Natalie?

In typical Clearbox fashion, there was cake involved right from the beginning. There was also a PR planning session, photoshoot, press release and strategic media relations to secure some lovely coverage. The goal? To raise the profile of Abbeyfield’s annual summer garden party and shout about an exciting new initiative with EastSide Arts Festival to tackle loneliness among older people in Belfast.

The party was organised in conjunction with Eastside Partnership to complement the EastSide Arts Festival taking place in Belfast that same week. Family fun for everyone was the theme of the day, reaching out to older people in the community that want to come out and listen to some music, have a traybake and enjoy some company over a cup of tea. Long story short, it sounded right up my street.

After a PR planning session to tie down the key messages, we kicked things off with a photoshoot and a media release inviting one and all to come along for the garden party on Thursday 2nd August.

Despite the typical Northern Irish weather, the event was a huge success and brought young and old out for an array of fun activities, including craft stalls, a BBQ, afternoon tea, a bouncy castle, garden games, face painting and ballot prizes. It was a full house and Anthony Toner, the headline act for the Eastside Partnership Festival, kept everyone entertained with a stellar performance.

To top things off, we secured some fab coverage about the event in key regional media outlets such as Irish News, Ulster Tatler, Love Belfast, Bloom Magazine and Nova News Network - reaching over one million people.

The end result was a heart-warming and successful campaign that we were over the moon to be involved in - and not just because of all the tea and cake. A big thank you to Abbeyfield Belfast for letting us pitch in.

If you're a charity or organisation that would like support – marketing, social media or even just an extra pair of hands please get in touch with us at

For more information on Abbeyfield Belfast, visit, or follow Abbeyfield Belfast Society on Facebook. For further details on EastSide Arts Festival, visit or follow EastSide Arts Festival on Facebook and Twitter #ESAFest18.

About Abbeyfield Belfast

Abbeyfield Belfast, established in 1960 has nearly six decades of experience in providing accommodation and support for older people who no longer wish to live alone. With seven houses located in attractive locations in Belfast, the charity’s aim is to alleviate some of the stresses and strains of daily living that prevents those in later years enjoying life to the full.

To find out what our services could do for your brand, get in touch.

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