Ex-Life Communications Supremo Appoints Clearbox Communications To Launch ‘THAT Protein’
15. 08. 2014
One of Ireland and the UK's most well-known PR practitioners, Darlene McCormick, has branched out into the fast-growing plant protein & super food sector. McCormick leads a consortium to launch an innovative range of nutritionist-developed 2 in 1 plant protein super food mixes under the brand name of “that protein” - www.thatprotein.com. McCormick who was the Founder of Life Communications has appointed Clearbox Communications to support the launch.Clearbox Communications will deliver press office and campaign support as the brand launches three products; I heart Pumpkin Seed Protein with Chia, Energising Hemp Protein with Baobab and Blissful Brown Rice Protein with Raw Cacao.McCormick is a multi-PR Week award winner with over 20 years' industry experience and is a former Northern Ireland Businesswoman of the Year. She qualified as a clinical nutritionist and became part of a consortium to create that protein.On choosing Clearbox she said: “Clearbox is a new and fresh-thinking PR consultancy with ideas that appeal to us and that “yes, we can do” attitude that is so important.”The first PR initiatives include the production of a free plant power recipe book and a range of personalised plant protein super food cocktails sent to influencers.Anna Morris, Clearbox Communications Managing Director, added: “that protein is the first product of its kind in the UK. We are thrilled to help launch the brand and to be working with someone of Darlene's calibre and that of her highly qualified team.”// ends
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