Proximo Spirits has appointed Clearbox to manage PR, events and social media campaigns for Jose Cuervo and The Kraken Black Spiced Rum.
Clearbox will create content, stories and events to help grow awareness and continue building relevance with consumers in Ireland for the world-renowned tequila and rum brands.
The Clearbox team will manage social channels, field media enquiries and create consumer activations for Jose Cuervo and The Kraken Black Spiced Rum in Ireland and Northern Ireland.
Work with the brands kicked off in February with the successful launch of Kraken RUMantics and Jose Cuervo Margarita Margherita. Jose Cuervo and The Kraken Black Spiced Rum will be managed by the Clearbox team that also works on Bushmills Irish Whiskey and The Sexton.
Oonagh Mangan, Brand Manager for Jose Cuervo and The Kraken Black Spiced Rum in Ireland, said: “Proximo Spirits and Clearbox have worked together for four years now, creating many unforgettable and award-winning campaigns. We’re looking forward to working with the team on these exciting brands into 2021 and beyond.”
Clearbox General Manager, Claire Best, added: “We’re grateful for the trust placed in us by Oonagh and the team at Proximo Spirits to work on more of their great brands and this is a brilliant win for us. I’d like to thank Oonagh for her confidence in us and I’d also like to pay tribute to Danielle Hibbert, Charlotte O’Neill, Kerry Gardner and Mollie McLernon at Clearbox for their outstanding contribution to our Proximo campaigns over the last few years.”
Clearbox is a PR and social media agency, working with brilliant brands including 3EN, Amazon, Boyzlife, Bushmills Irish Whiskey, Jose Cuervo, The Kraken Black Spiced Rum, The Sexton and Zoopla. The agency specialises in regional press office management, events, social media management and content creation.