Auto-balance bicycle manufacturer Jyrobike has appointed Clearbox Communications to manage its UK and Ireland public relations activity as part of a $100,000 Kickstarter crowdfunding campaign.
The company will launch its children's product via Kickstarter in May and has enlisted the services of the Belfast-based consumer PR agency to grow its profile following a full rebrand (the company was previously known as Gyrobike).
Clearbox Communications will provide on and offline PR services to promote Jyrobike's brand values of people, invention and freedom whilst building the brand's profile to help achieve funding targets.
Anna Morris, Managing Director of Clearbox said:
“We're looking forward to working alongside the Jyrobike team to deliver a compelling consumer engagement campaign and driving bids through crowd-sourced funding.
“Jyrobike is a really exciting, innovative company whose product is both unique and inspirational. The concept of using gyroscopic technology to essentially replace the need for stabilisers is one which will revolutionalise how children learn to ride bikes. We're certainly very excited to be a part of the Jyrobike revolution.”