From the Blog.

October Recap: All That Glitters...

Gold Glitter11
02. 11. 2015
Well hello there, November! Didn't you come around quickly? Before we deck the halls with fairy lights and hit play on our Mariah Carey Christmas album let us tell you a bit about what we got up to in October.It was a super busy, extremely exciting and altogether golden month at Clearbox. We won a couple of gold awards, introduced a golden puppy to the office and welcomed a gorgeous new team member who's worth her weight in gold. Want to hear more about what we got up to in the crispiest, crunchiest month of them all? Then follow the dotted line….Puppy Power The month kicked off with the pitter patter of tiny feet as little Georgie, the golden cocker spaniel, came to visit the office. Spreading a little canine love (and a few other surprise parcels) wherever she went, the team was left with a warm and fuzzy feeling after our puppy day. We're thinking of following in the footsteps of Chicken Treat who employed the talents of Betty, the tweeting chicken, to manage the brand's social media throughout October. If our twitter feed is filled with chat of walkies and treats you'll know Georgie has taken over. Or John.Welcome, Dani Not content with an office puppy, we went and got ourselves a shiny new team member to lead on our events and experiential campaigns. Dani joins Clearbox from a senior role at Behaviour, an experiential agency based in Vancouver, Canada. She worked in Canada for two years and returned to Northern Ireland earlier this year. We are so excited to have Dani join us and cannot wait for her to meet all of our clients, suppliers and media friends. If you'd like to get in touch with Dani to say hello, click here to send her an email.MCL Insurance Services The parent company of announced the creation of 20 new jobs in Coleraine as the brand continues to migrate to an exclusively online business model. Since announcing the creation of 17 jobs in December 2014, MCL Insurance Services has experienced a further sales increase of 100% and now hosts an excess of 80,000 policy holders across Northern Ireland and the Republic of Ireland. Phew! partnered with leading Irish author, Emma Hannigan to launch a campaign calling on Irish women to share their experiences of breast cancer to honour Breast Cancer Awareness Month. The online car insurance provider pledged to donate €4 for every story which is shared on Check out Emma's interview with about her breast cancer journey and the #its4breastcancer campaign here.

Digital DNA Digital DNA launched with the first in a series of programmes to promote the benefits of technology to businesses in Northern Ireland. Digital Futures saw thousands of school children from across the country compete to win a once in a lifetime trip to Silicon Valley with pupils from Dominican College in Portstewart scooping first place with their 'Employapple' app.Digital Business took Titanic Belfast by storm as some of the world's great digital thinkers from companies like Google, Twitter and Atlas joined forces with local success stories like STATSports, Budget Energy and Chain Reaction Cycles to deliver a day of keynotes, breakout sessions and workshops, aimed at helping local businesses embrace digital technology. Check out Naomi McMullan's podcast via The Profit Margin where she had a chat with Google's Ryan Owens at the event.Amazon As the Amazon teams around the UK prepare for their busiest time of year, the regional charity committees have been continuing to support their communities with local engagement and donations. To celebrate their fifth birthday, the Doncaster fulfilment centre hosted a 'soak your manager' event to raise money for the Bluebell Wood Children's Hospice, whilst the Rugeley site has sponsored an assistance dog from the Stafford branch of the Canine Partners. The team at Gourock organised a sponsored cycle around Millport Island to raise money for various local causes whilst the Peterborough fulfilment centre donated 25 kindle devices to Ravensthorpe Primary School (plus a surprise £2,000 e-book donation) during the school's annual book fair.The Jungle On 11th October, Zombies rose from the dead and were spotted trying to capture victims as they endured a 5K run through hills, mud, water and ghoulish obstacles in the depths of Moneymore forest. Don't worry, there hasn't been a zombie apocalypse! If you remember, last month we told you about our online media campaign for the annual 5k Zombie Run. Media activity continued throughout October in the run up to the event with NI Gossip Guy, Peanut Butter Girl and Belfast Live attending the country's spookiest obstacle race to face the undead.CIPR Pride Awards The month ended as spectacularly as it began after the team won two Gold awards at the CIPR Pride Awards in Belfast for our work with Universal Pictures UK's Mrs. Brown's Boys. We walked away with two gongs for Consumer Relations Campaign and Arts, Culture or Sport Campaign. To say we were over the moon would be quite the understatement.The winning campaign for both awards was our 'tart with a cart' stunt to launch Mrs. Brown's Boys D'Movie on DVD, where we created a life-sized bronzed replica of Mrs. Brown and installed her in her fictional home of Moore Street in Dublin to much fanfare from the press, public and digital channels.We have also been shortlisted for Best New Consultancy at the UK national PRCA Awards in November and for a Chartered Institute of Marketing Ireland award. Tune in again next month to see how we got on.

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