Clearbox announces the launch of a new CSR agency
Belfast-based PR, digital and social media agency Clearbox has today announced the opening of Neighbourgood, a new branch of the business dedicated to corporate social responsibility (CSR).
The team behind campaigns for Oatly, Amazon and Deliveroo in the UK and Ireland has launched the new agency to help businesses deliver impactful CSR programmes.
Neighbourgood sits under the newly formed Clearbox group as a dedicated community engagement agency that supports organisations with the strategic development of CSR campaigns.
Neighbourgood’s offerings include helping businesses connect with their local community and employees, vetting the financial and reputational impact of potential charity partnerships and measuring the impact of new and existing CSR programmes. Neighbourgood is working with large and small organisations across the UK and Ireland.
Since 2015, Clearbox has worked with the community engagement teams of national brands, helping to manage relationships between the brands and local charities, schools and voluntary organisations. The team has provided these brands with support for partnership sourcing and vetting, impact tracking, project management and communications.
Such was the inspiration for Neighbourgood, when Clearbox divisional director, Alex Symington, saw a gap in the market for an agency that delivers thoughtful strategic management for CSR campaigns that create lasting positive effects on communities.
Speaking on the new venture, Alex said: “Clearbox has been committed to driving brand success through PR, digital and social media and CSR for the past ten years. As we’ve worked closely with businesses to tell their stories, I noticed that brands have a challenge ensuring that their CSR activities are effectively managed and maintained and deliver lasting results for them and their partners.
“This is where Neighbourgood comes in, taking the stress of CSR delivery off the shoulders of marketing managers and operations directors that want to do good in the communities in which their brands operate. By using the Neighbourgood team as an extension of their team, these managers are given more time to build relationships with the organisations they want to support, knowing that the practicalities are being looked after.
“I’m really excited about what Neighbourgood brings to the market and can’t wait to engage with businesses in Northern Ireland and beyond that want their CSR to make a difference.”
The launch of Neighbourgood marks the beginning of a new chapter for Clearbox with the formation of The Clearbox Group. The Clearbox Group is a family of new consultancies that will diversify the company’s services outside traditional PR.
To find out more about Neighbourgood, visit https://www.neighbourgood.net.
