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From the Blog

Welcome back, Morelli's!

13. 04. 2023

We are thrilled to announce that Ireland’s oldest ice cream producer, Morelli’s Ice Cream, has joined forces with Clearbox once again.

Morelli’s Ice Cream, Ireland’s oldest ice cream producer, was established in 1911 by Peter Morelli. Since then, the brand has flourished and expanded all over the world. The company currently has five family-run outlets and eleven branded stores in Northern Ireland and can be purchased in local retailers including Tesco, Morrisons, Dunnes Stores and various independent retailers across Ireland.

Clearbox previously worked with the Morelli’s team from 2016-2020, producing award-winning campaigns that were fun, family-friendly and engaging. Check out this beauty from our work together - a dessert topping mosaic to celebrate 2019’s Open champion Francesco Molinari.

In 2023, Clearbox will build the profile of Morelli’s Ice Cream across Ireland once again, sharing the inside scoop on the family-owned consumer favourite through social media and press activity.

Daniela Morelli, Sales and Marketing Director at Morelli’s Ice Cream, said: “We’re excited to be working with the team at Clearbox again to amplify the presence of Morelli’s Ice Cream in Ireland. We had a lot of fun with the team in the past working on creative, effective campaigns and are pleased to be joining forces again to promote Morelli’s Ice Cream through the fun campaigns we know Clearbox will create for us.”

Alex Symington will lead the Morelli’s team at Clearbox and added: “Morelli’s Ice Cream is an iconic Northern Irish brand that brings to mind many happy memories of summers spent at the coast for our team. We know Daniela well from previous partnerships with the company and are excited to welcome the Morelli’s brand back to Clearbox. Morelli’s is one of Clearbox’s longest-standing clients and it’s brilliant to be working with them again during a year when we’ll celebrate our tenth birthday. Which will be celebrated with ice cream, obviously!”


Clearbox is a PR, social media and community engagement consultancy based in Belfast, Northern Ireland. The agency works with local, regional, national, and global clients on earned, paid and owned campaigns. Clients include 3EN, Amazon, Coole Swan, Hey Chick!, Neptune Software, Oatly, Synergy Learning, Taste & Tour, Toast and Universal Pictures Ireland.

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