THE SEXTON SINGLE MALT APPOINTS CLEARBOX
The Sexton Single Malt, a brave and unexpected single malt Irish whiskey, has appointed Clearbox to manage the brand’s public relations activity across the island of Ireland.
Following a successful launch into the single malt market in 2018, The Sexton brand team has asked Clearbox to help grow awareness and relevance with target consumers and opinion leaders in Ireland.
Clearbox will be responsible for the management of day-to-day Irish media enquiries, distribution of brand information, product sampling and review programmes, and the roll out of creative PR campaigns.
Work with the brand begins this month and will be headed up by Account Director, Danielle Hibbert, along with the team responsible for delivering successful press office campaigns for clients such as Bushmills Irish Whiskey, SUKI Tea and Morelli’s Ice Cream.
Speaking on the appointment, Danielle said: “We are very excited to start working with The Sexton Single Malt as part of our wider work with Proximo Spirits. We can’t wait to get creative and spread the word about an up-and-coming whiskey in the Irish market.”
Oonagh Mangan, Brand Manager for The Sexton in Ireland added: “We’ve been working with Clearbox for over four years now across our portfolio of brands, with fantastic results. I look forward to working with the team on The Sexton Single Malt to create some great campaigns in the months ahead.”
Clearbox is a creative communications agency with offices in Belfast and Yorkshire. The company specialises in PR, social and experiential activities for brands such as 3EN, Amazon, Boyzlife, Bushmills Irish Whiskey, SUKI Tea and Zoopla.