When our clients at Ring came knocking (yes, that was a pun) for some assistance in launching the iconic ‘Voice of the Nation’ campaign in Ireland, we jumped at the chance to be involved. A cool brand activation with a unique premise, and a result with the challenge to reach the masses? Count us in. 

The brief 

Launch the search for Ring’s Voice of the Nation in Ireland through a PR, social media and event campaign. The search should include in-person auditions, an influencer campaign, a paid media campaign and a media relations campaign. The campaign should reach national and regional audiences in Ireland and encourage people to audition to become the Ring Voice of the Nation. Once the voice of the campaign has been found, make said voice famous with a second media, influencer and social media campaign. Ultimate aim? Get Ring customers excited about having an Irish voice for their devices, and make sure they activate it! And – most importantly – make sure the campaign features phrases in both Irish and English. 

The casting call

The Voice of the Nation campaign came as a double feature. It all started in the summer of 2025 with a nationwide casting call in which we were tasked with bringing the Ring front door to venues across the country, driving footfall to auditions and getting as wide a sample of voices as possible. Auditions took place in Dublin, Cork and Galway. 

With celebrity judge Carl Mullan in tow, we set about trying to attract voice talent of every dialect, tone and timbre. The selected person would then record a set of audio messages called ‘Quick Replies’. Ring’s Quick Replies are basically an answering machine for your front door – once activated, any visitor that rings the doorbell will hear a pre-selected greeting with the option to leave a message. A crazy concept (and an incalculable reach figure…)

Alongside a paid partnership with Spin1038, we also managed the influencer side of the campaign – liaising with regional creators like Eric Roberts, Kayleigh Trappe and Tadhg Fleming to craft some compelling video content, spreading the word of Ring’s mission far and wide.

The result was an exciting launch campaign with wide reach – we nabbed 39 pieces of earned media coverage (TodayFM, LadBible and The Irish Independent, to name but a few). People turned out in droves and applied online to become the next Ring ‘Voice of the Nation.’ Phase one was complete – all we needed was the chosen voice!

Take two

Cut to March 2026, when we picked up again with the second half of the campaign. It was time to announce our chosen voice, and share their success with the nation!

Dublin-born Galway resident Isibéal Ní Cheallaigh was the chosen voice of Ring doorbells. Fluent as Gaeilge, her voice was a standout throughout the judging process. Isibéal was the stuff of PR dreams – a natural talker, with buckets of enthusiasm – we placed her in broadcast, print and online news outlets across Ireland. 

Coverage landed everywhere. RTÉ, Irish Mirror, Raidió na Gaeltachta, The Journal, Cork Beo, Galway Bay FM… we even visited Ireland AM’s famous purple couch, a dream come true for those of us who worship at the altar of morning time telly. Isibéal was certainly using her béal (Irish for mouth – yes that was a bilingual pun) throughout the final weeks of the campaign, speaking with journalists in coverage that was engaging, personable and entertaining (a highlight was definitely TG4 interviewing Miss Ní Cheallaigh THROUGH their Ring doorbell).

The results

We achieved 27 quality pieces of press coverage (15 national, 12 regional – 10 of which were broadcast) and created a social media and influencer campaign with over 83,000 views. All in all, Clearbox’s Voice of the Nation campaign achieved a reach figure of 62+ million, and most importantly, drove record numbers of customers to activate the new voice on their devices. 

So there you have it – that’s how we helped to find Ireland’s ‘Voice of the Nation’, and spread her dulcet tones across the media. We absolutely loved working on this campaign. The next time you hear a distinctive Irish brogue on your Ring video doorbell, remember, that’s our girl Isibéal!

Want to create a campaign like this? Give us a ‘ring’…(okay we’ll stop now.)