Brief: profile the UK rural businesses competing in the Amazon Rural Business Awards (RBAs).
In 2017, Amazon asked us to help profile businesses competing in the Amazon-backed Rural Business Awards. The Rural Business Awards is the UK's leading awards organised by rural businesses for rural businesses, with the aim of celebrating the achievements of rural businesses and developing a strong network for rural business owners.
Support Amazon and the Rural Business Awards to showcase the best rural talent the UK has to offer through a sustained press office and media relations programme targeted at UK regional outlets.
Each year, we follow the businesses through their exciting journey with the RBAs. From the exhilaration of being shortlisted to celebrating at regional heats and for those lucky few, winning at the grand final.
Every business we profile has a unique and interesting story filled with inspiration which we love telling the media about. Since the start of the campaign four years ago, Clearbox has created more than 200 bespoke stories for regional media across the UK, profiling companies involved with the programme. Those stories have generated hundreds of pieces of press coverage in tier one regional media.
In 2020, COVID-19 created an interesting challenge for the RBAs, who adapted with warp speed to launch the first-ever virtual Amazon-backed Rural Business Awards. Working together, we navigated the uncharted territory to achieve brilliant results once again. Our team created 51 unique pitches for dozens of businesses and generated over 90 pieces of print and online coverage in 2020 alone.
We’re currently in the thrall of promoting the shortlisted businesses for 2021/22 and looking ahead to the regional heats in October.