Brief: create glass in hand moments for an iconic Irish cream liqueur.
Coole Swan Irish Cream Liqueur is an award-winning blend of single-malt Irish whiskey, Belgian white chocolate and fresh cream. The fresh, Irish product is made in Navan, Meath. Clearbox has been managing PR and social media campaigns for Coole Swan in Northern Ireland since early 2023.
Coole Swan brought Clearbox into its marketing team as part of a brand reappraisal, aiming to position the drink to younger audiences, all year round. In the time we’ve worked with Coole Swan, we’ve created successful press and social media campaigns to help the brand target younger audiences in Northern Ireland.
Clearbox has created press campaigns around seasonal serves, engaged leading Northern Ireland influencers with Instagram Reel, grid post content and TikTok videos, worked with retail partners on social media content and created plans for a series of events due to take place over the coming months.
Coole Swan’s star is set to rise in the Northern Ireland hospitality and drinks industry and we’re pleased to be helping to push the award-winning brand in a positive direction through our campaigns.