There’s a lot of talk in PR (and endless posts on LinkedIn) about the importance of fresh ideas when it comes to creativity. A fair point, if not one we entirely agree with. Anyway, one thing we do agree with is the theory that the communications industry thrives on creativity, quick thinking and the ability to see the world through new eyes.
There’s also a lot of talk about the importance of experience. Again, fair. Years in the trenches teach you lessons no textbook or TikTok can cover - like how to handle a tricky journalist call, when to push back on a client request (with a solution, of course), or why you never, ever call a radio newsdesk on the hour.
At Clearbox, we believe the magic isn’t in choosing one or the other. The magic is in having both.
Allow us to explain.
New talent energy
There’s nothing quite like the energy of new talent. We’ve built our agency on youth since day one. Our founder has often been criticised for it. Why do we do it that way?
Our grads and early-career team members bring:
Fresh perspectives. They see opportunities where others see dead ends.
Platform fluency. They live and breathe the latest trends, from TikTok transitions to emerging creators.
Unfiltered curiosity. They’re not afraid to ask “why not?” and that’s the question that unlocks the best ideas.
That kind of creativity is contagious. It pushes us to think differently, to try new things, to stay relevant in an industry that changes by the hour.
Seasoned insight: the compass
But sparks need direction, or they fizzle out. That’s where experience comes in. Our senior team brings:
Context. 20+ years of creating and managing global, national and local campaigns teaches you what works, what doesn’t, and why.
Calm in a crisis. When things get tricky, experience is what keeps the ship steady.
Strategic thinking. Ideas are great, but they need to align with business goals, client needs and long-term credibility.
Experience doesn’t dampen creativity. It sharpens it. It’s the difference between a scattergun idea and a campaign that actually lands.
Cross-generational collaboration: where the magic happens
Individually, creativity and experience are powerful. Together, they’re unbeatable.
Think of it like this:
Energy provides the “what if?”
Experience provides the “how, when and why.”
That balance is what helps us deliver work that’s both exciting AND effective. It’s what turns a social trend into a strategic activation, or a bold idea into a campaign that clients can trust.
One of the best things about our team is how this cross-generational perspective shows up in everyday work. A graduate might pitch an idea inspired by the latest TikTok format. A senior manager shapes it into something that ties back to brand strategy. The result? Something neither could have achieved alone.
Why this balance matters to clients
Clients don’t just want creativity. They don’t just want experience. They want both.
Creativity without experience can feel reckless. Exciting, yes - but not always right.
Experience without creativity can feel safe. Reliable, but uninspired.
The blend of both feels dynamic, strategic and trustworthy.
When clients work with Clearbox, they get campaigns that are innovative and grounded. Brave enough to stand out, smart enough to stand up.
Growing together
This balance isn’t just good for client work - it’s good for our people.
Younger team members learn from seasoned leaders how to manage clients, navigate challenges and grow into their careers.
Experienced team members are kept on their toes by fresh ideas, new tools and a constant stream of creativity.
It’s mutual growth. A cross-generational exchange that keeps the agency forward-thinking while never losing its grounding.
The Clearbox way
We’ve always believed in hiring both graduates and senior experts and in letting them collaborate as equals. That’s why our culture works: no one’s voice is too junior to be heard, and no one’s experience is too senior to be challenged.
Because great ideas don’t come from hierarchy. They come from collaboration.
To summarise
In PR, the perfect match isn’t youth or experience. It’s both.
At Clearbox, our energy keeps us creative, and our experience keeps us strategic. Together, they fuel a team that grows, succeeds and delivers for clients in ways that last.
And that’s the secret: not choosing between spark and wisdom, but blending the two until they’re inseparable.
