Bangin’ fried chicken and junk food icons join forces with Clearbox
The team behind Hey Chick!, one of Belfast’s favourite pop-up chicken and junk food shops, has called on Clearbox to amplify the brand’s communications in support of its continued growth across the city.
Hey Chick!, which began life as a pop-up hatch serving fried chicken burgers at Belfast’s Botanic Inn in 2021, now operates two hugely successful locations at Common Market in Cathedral Quarter and the new Trademarket venue on the Dublin Road.
The massive popularity of Hey Chick!’s products, which includes Chick Sticks, Buffalo Junk Fries and Korean Fried Chicken Burgers, has inspired the team behind the brand to secure a site for its first fast casual restaurant, which opens in Botanic this week.
Clearbox will profile the continued growth of the brand by creating press office campaigns to build awareness of the success Hey Chick! in mainstream media.
Hey Chick! Marketing Director, Mark Craig, said:
“The Hey Chick! team is pleased to get Clearbox’s support in what is a very busy and exciting time for us. I’ve worked with the Clearbox team in different roles over the last few years and have always found them to be a very talented bunch of people. I know their specialisms will be invaluable to Hey Chick! and I’m excited to work on great campaigns together as we go from strength to strength.”
John Megaughin from Clearbox added:
“We’re buzzing to welcome Hey Chick! to Clearbox and we can’t wait to create brilliant stories and content to support the brand’s continued growth. We’ve enjoyed working with Mark on many successful campaigns over the last few years and we’re chomping at the bit to get going on all things Hey Chick!. Most of us have already eaten our way through the Hey Chick! menu and we’ll be continuing that mission during our campaigns too. Thank you to Mark and the Hey Chick! team for choosing us to support the brand during such an exciting time.”
Clearbox is a PR, social media and community engagement consultancy based in Belfast, Northern Ireland. The agency works with local, regional, national, and global clients on earned, paid and owned campaigns. Clients include 3EN, Amazon, Boundary Brewing, Hey Chick!, Neptune Software, Plate Up, Synergy Learning, Universal Pictures and Zoopla.