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From the Blog

Sláinte, Coole Swan!

23. 05. 2023

Award-winning Irish cream liqueur brand Coole Swan has partnered with Clearbox to tell its story to the people of Northern Ireland.

Coole Swan is a fresh Irish blend of whiskey, chocolate, and cream, created by a team of mixologists and drinks industry experts in Co. Cavan. Since its creation in 2010, Coole Swan has won numerous awards all over the world. This includes becoming the first ever Irish spirit to receive a rating of 96/100 from Wine Enthusiast in 2010 and again in 2020.

Coole Swan launched in Northern Ireland in 2017 and was quickly embraced by consumers as a fresh new take on a classic Irish product. Now, with the help of Clearbox, Coole Swan plans to boost its profile in the North in 2023 and beyond, making it the go-to drink choice for consumers searching for a taste of fresh, Irish luxury.

Clearbox will tell the brand’s story and create glass in hand moments for consumers and influencers through press campaigns, social media activity, and by engaging with local retailers of the product.

Speaking on working with Clearbox, Mary Sadlier, CEO of Coole Swan, said: “As a brand, we love the creativity and innovation that comes out of Belfast, so it made sense to us to partner with an agency we believe embodies those qualities too. We have an amazing product to share, and know that the Clearbox team can deliver what we need for even more Irish consumers to pick Coole Swan as the drink for their special moments.”

Alex Symington from Clearbox added: “Coole Swan is reinventing Irish cream liqueur, and that’s really exciting for us. We love championing brands that are doing unique things and have a great story to tell, making Coole Swan the perfect match for Clearbox. This is an exciting partnership that will allow us to get creative and expand our work in the food and drinks industry in our home market. Sláinte, Mary and team!”


Clearbox is a PR, social media and community engagement consultancy based in Belfast, Northern Ireland. The agency works with local, regional, national, and global clients on earned, paid and owned campaigns. Clients include 3EN, Amazon, Hey Chick!, Morelli’s Ice Cream, Neptune Software, Oatly, Plate Up, Synergy Learning, Universal Pictures and Zoopla.

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