Morelli’s
The Brief
Help Morelli’s Ice Cream, Ireland’s original ice cream brand, to cement its place as the country’s favourite frozen treat.
Services
PR, social media content, influencer management, events
Clearbox has partnered with Morelli’s Ice Cream since 2015, delivering media relations, events and social media campaigns that keep the iconic brand in the spotlight.
Our standout moment? When The Open returned to Portrush, we created a mosaic of a famous Northern Ireland golfer entirely from ice cream sprinkles – a playful tribute to his historic Masters win that captured the nation’s imagination.
The Clearbox content team handled everything: concept, production, photography, video and media outreach. The campaign reached over 1.4 billion people through bold, playful execution. Organic influencer support added 75,000+ reach at no cost, while our photography and social video content drove further momentum – the final edit hit nearly 4,000 organic views and secured multiple media pickups.
This mix of earned media, influencer amplification and strong social content massively boosted Morelli’s visibility and cemented its connection to Northern Ireland’s biggest sporting moment.
Get results like these with Clearbox.
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