Clearbox has worked with Amazon since 2015. Our Amazon team produces more than 400 individual, regionally-targeted press stories a year for one of the largest employers in the UK.

We tell the stories of Amazon’s people, programmes and processes – why Amazon is good for the UK, why it’s a good place to work, and what it does in the communities where it operates.

Where it started

One of our team started working on Amazon’s press office campaigns in 2010, at an agency in London. They left the city and started Clearbox. Amazon followed – the agency’s first big client, with a brief for regional communications.

That was 2015. The brief was simple: tell the stories of Amazon’s employees and programmes to regional media around the UK. It’s the same brief we follow today.

The challenge

Amazon is one of the most high profile companies in the world. Every announcement lands in a crowded, sceptical news environment, and the loudest version of the story is rarely the accurate one.

Regional newsrooms are where that gets corrected. Not with a national release cut down to size, but with local people, in everyday workplaces, telling local stories.

Regional PR, workplace PR and content production

Our communications team supports Amazon’s Workplace, Corporate and Community Impact teams on always-on programmes across the business. Clearbox has seven people covering media relations, regional media, workplace and executive communications, crisis and issues, content production, data and analysis, and coverage evaluation.

The estate we cover encompasses more than 30 fulfilment centres, five headquarters and development centres, and dozens of delivery stations across the UK.

That includes Customer Fulfilment, Amazon Logistics (AMZL) and Amazon Transportation Services (ATS), alongside corporate and community programmes:

• The Amazon Economic Impact Hub – Amazon’s investment and employment footprint across the UK, region by region.
• Supported Internships – a programme creating paid work placements for young people with learning disabilities and neurodivergence.
• The Multibank – redistributing surplus goods to families in poverty.

How the account runs

We produce more than 50 employee case studies a year. People on Amazon development programmes, or those who simply have a good story to tell.

50 stories a year don’t happen by accident. Every single one runs the same route:

• Find the case study. An interesting person, with a unique story, based in a target media region.
• Conduct the interview. Our team does the conversation. Not a questionnaire sent by email.
• Write the article. Properly, in the voice of the person telling it.
• Arrange the photography. Every story gets its own shoot, on site.
• Run the approvals. Managed end to end, through every stakeholder it needs to pass.
• Place it in the media. Regionally targeted, one story at a time, across 30+ fulfilment centres and dozens of delivery stations.

Six steps, in-house, start to finish, run by a tight-knit team. That’s why the volume is what it is.

One campaign, start to finish: Supported Internships

Amazon is the UK’s largest private sector provider of supported internships, run in partnership with DFN Project SEARCH. In summer 2026, 140 young people with special educational needs and disabilities graduated from the programme across 25 Amazon sites.

Our job was to make that land regionally.

We interviewed 29 graduates who had gone on to be offered jobs at Amazon. 16 became longform case studies charting what each person had learned and where they were going next. We arranged professional photography at the graduation ceremonies, then pitched the stories to regional media against two news hooks: National Supported Internships Day in March, and graduation itself.

The results? 29 pieces of regional coverage. Total reach of more than 5.9 million. 100% positive sentiment.

It ran in CambsNews, the Rochdale Times, News from Wales and across the regions where those young people live and work.

The coverage also carried Amazon’s announcement that it will quadruple the programme, supporting a further 1,000 young people with learning disabilities and autism into employment by 2030.

And the case studies didn’t stop at coverage. Amazon’s owned channels, public policy and internal communications teams have all used them since.

Content built for every channel Amazon uses

Our Clearbox content team makes everything from snackable digital media to broadcast-quality film.

That film runs on regional and national broadcast channels. It also runs on the internal channels used by Amazon’s 75,000 UK employees. The same production standard as our written work, with a different edit.

Our media and digital content features on Amazon’s own channels, including LinkedIn, and we write regularly for AboutAmazon. 

The results

• 400+ individual, regionally-targeted press stories a year.
• 50+ employee case studies a year, each with its own photoshoot.
• 1,100+ pieces of highly targeted press coverage annually.
• More than 10 years together.. That’s the number that matters.

And the coverage isn’t where the value stops. The employee stories we produce get a second life across Amazon, used by public policy teams, at events, in marketing materials. One interview, one shoot, working in five different places.

“The Clearbox team is brilliant at what they do. They know the UK regional media like the back of their hand, and have been delivering huge volumes of regional coverage for us for years. They are very organised and client-orientated. No ask is too much, and they always deliver anything with a smile.” Iva Kuosseva, PR Manager, Amazon

Frequently asked questions

Is Clearbox a regional PR agency?

Yes. Clearbox is a UK regional PR agency specialising in regionally-targeted media relations, employee storytelling and content production. For Amazon, Clearbox produces more than 400 individual, regionally-targeted press stories a year across more than 30 fulfilment centres, five headquarters and development centres and dozens of delivery stations.

How long has Clearbox worked with Amazon?

Clearbox has worked with Amazon since 2015, when Amazon became the agency’s first major client with a brief for regional communications. The relationship traces back to 2010, when a member of the Clearbox team first worked on Amazon’s press office campaigns at a London agency.

What does Clearbox do for Amazon?

Clearbox runs 24/7 regional and workplace PR for Amazon’s UK Workplace, Corporate and Community Impact teams. A team of 7 covers media relations, regional media, workplace and executive communications, crisis and issues, content production, data and analysis, and coverage evaluation, generating more than 1,100 pieces of coverage a year.

How many press stories does Clearbox produce for Amazon each year?

Clearbox produces more than 400 individual, regionally-targeted press stories for Amazon each year, alongside more than 50 employee case studies. Together they generate over 1,100 pieces of highly targeted press coverage annually.

How does Clearbox produce employee case studies for Amazon?

Clearbox manages the process end to end: finding the case study, conducting the interview, writing the article, arranging the photography, overseeing approvals and placing the story in the media. Amazon teams then reuse the finished stories in public policy work, at events and in marketing materials.

What results has Clearbox delivered for Amazon’s Supported Internships programme?

Clearbox’s 2026 Supported Internships campaign produced 16 longform case studies from 29 interviews with programme graduates, generating 29 pieces of regional coverage with a total reach of more than 5.9 million and 100% positive sentiment.

Which parts of Amazon’s UK business does Clearbox support?

Clearbox supports Amazon’s Customer Fulfilment, Amazon Logistics (AMZL) and Amazon Transportation Services (ATS) teams, plus corporate and community programmes including Comic Relief, the Amazon Economic Impact Hub, Supported Internships and The Multibank.

Does Clearbox produce video in-house?

Yes. The Clearbox content team produces broadcast-quality video used on regional and national broadcast channels, on Amazon’s social channels, and on the internal channels reaching Amazon’s UK employees.