Clearbox has run Deliveroo’s consumer and community campaigns in Ireland since 2023.

Five disciplines, one account. Activations people queue for. Purpose work that stands up. An awards programme across three cities. A national data story every winter. And creator rosters that beat their benchmarks.

The challenge
Food delivery in Ireland is a three-way fight and every player has the same product story. Faster, cheaper, more restaurants. Nobody has ever chosen an app because of a press release about delivery times.

So we don’t announce things. We build them, and then announce those.

The team
Two account leads, supported by a team of four who pitch to media.

Brand activation: the Burrito Bank
In October 2025 we built an ATM that gave away free burritos.

Ireland’s first-ever free burrito ATM, parked on the Main Quad at TU Dublin Grangegorman, handing out Boojum burritos to any student who signed up to Deliveroo Students. Free food for a scan. That was the whole mechanic.

Nearly a thousand students turned up. So did the Gardaí!

Sign-ups to Deliveroo Students rose by record week on week and year on year numbers. That’s the number that matters.

James Kavanagh fronted the hero reel — a three-way collab between Deliveroo, James and Boojum, shot in the queue. Across the paid roster: 2m+ views and 3,000+ link clicks. Creators contracted for 19 pieces delivered 29. Six student ambassadors across Dublin and Belfast posted 15 more at an 8+% engagement rate.

Press coverage ran in LADbible Ireland, BreakingNews.ie, EchoLive.ie and on 98FM.

Boojum was the partner brand that day. Three months later they became a Clearbox client.

Awards: the Deliveroo Restaurant Awards, two years running
In 2024 Deliveroo brought back its Restaurant Awards. Eleven Irish winners across the Ireland and Northern Ireland, and the biggest award of the night, UK & Ireland Independent Restaurant of the Year, went to Yeeros in Dublin.

Our job was to make sure 11 restaurants in three cities each got their moment, and that Deliveroo’s name was on it.

We built the media strategy across broadcast, print, online and social. Wrote the national release and its regional variations. Drafted the media Q&A and the briefing documents, ran the briefing calls, pitched under embargo, and sat in on the interviews — including Yeeros and food critic Jimi Famurewa.

We generated 38 pieces of press coverage – 74% named Deliveroo in the headline and 16 landed in Deliveroo’s top-tier media list.

It ran on RTÉ, in the Irish Mirror, the Irish Daily Mail, the Belfast Telegraph, Belfast Live, Dublin Live, Cork Beo and the Echo. On air with SPIN 1038, FM104, Cork’s Red FM, 96FM, Dublin’s Q102 and U105.

In 2025 we ran it as two campaigns instead of one. Shortlist first, winners second – two bites, two news moments, six markets.

The shortlist phase delivered 26 pieces of press coverage, with 85% naming Deliveroo in the headline and 69% carrying a branded asset. It ran in the Irish Independent, the Irish Mirror, the Irish News, the Belfast Telegraph, Belfast Live, Cork Beo, Galway Beo, the Connacht Tribune and Northern Ireland World, and on SPIN 1038, FM104, Q102 and Limerick Live 95.

The winners phase followed hundreds of thousands of public votes and 12 Irish winners, with Belfast’s Seed taking Independent Restaurant of the Year Ireland. 29 pieces of press coverage followed in titles like The Irish Independent, the Irish Sun, the Irish Mirror, IrishCentral, The Taste, Char Food Guide, Lovin’ Ireland, Galway Beo, the Connacht Tribune, Galway Daily and Galway Bay FM.

Purpose: FoodCloud and 300,000 meals
Deliveroo asked us to tell the story of what it does in the Irish communities it operates in, including its backing of the food redistribution charity FoodCloud, and the milestone of more than 300,000 meals funded through the in-app round-up.

Purpose work fails when it’s announced from head office, so we didn’t announce it from head office.

We wrote one national release and four regional ones – Dublin, Cork, Galway and Limerick – and profiled six local charities, so every region got a story about its own community rather than a corporate line with a local dateline attached. Virtually all of our 26 pieces of coverage named Deliveroo in the headline and had a Deliveroo image. 16 of the 26 pieces were regional.

It ran in the Irish Sun, Buzz.ie, Agriland, Business Plus, the Limerick Leader, the Limerick Post, the Galway Advertiser, Galway Daily, the Cork Independent, the Echo, the Dublin Gazette, Hospitality Ireland and Tech Buzz Ireland. On air with Galway Bay FM and Limerick Live 95.

Data-led PR: the Deliveroo 100, three years running
Every year Deliveroo publishes the hundred dishes its customers ordered most. Our job is to make a global data set feel Irish.

We ran the Irish launch in 2024 and again in 2025. 2026 is in planning right now, but the second year is where the interesting part is.

In 2024 we learned that the trade press didn’t want a consumer data story, and that half the coverage was running without Deliveroo in the headline. So in 2025 we rebuilt the pitch around what Ireland was actually eating during the Oasis reunion shows and the All-Ireland final – a national data story with a national mood attached to it — and rewrote the media list so no journalist got the same approach twice.

We secured 31 pieces of coverage and 80% named Deliveroo in the headline, up from 50% the year before.

It ran on RTÉ News, in the Irish Times, the Irish Independent, the Irish Mirror and IrishCentral. Regionally in Belfast Live, the Belfast Telegraph, Cork Beo, Galway Daily and Business First. The Irish Times ran it as a trend piece in its own right: “Ireland’s new fast casual food: 10 top dishes to grab and go.”

Same report, same market, one year apart. Coverage up 55%, headline penetration up 60%, top-tier placements up 45%.

Influencer marketing: Wingstop and Deliveroo Students
Wingstop landed its first Irish store in Liffey Valley, exclusively on Deliveroo. Our job was to make Ireland care about a wing chain it had never eaten at.

Seven creators across food, lifestyle and entertainment, each briefed to introduce the menu in their own format. Comedy sketches, plate-up-with-me, host-with-me, girls’ night in. Same brief, seven different rooms.

39 pieces against 35 contracted drove almost 600,000 views with 23,000 engagements.

Nasti’s TikTok did 182,000 views against an 80,000 benchmark, at 8.4% engagement where 3.5% was expected. We ran it through December into January, which kept Wingstop visible past the festive spike and into the quiet weeks when a new restaurant most needs remembering.

For Deliveroo Students, we went back to Boojum. Exam season, six creators across Belfast and Dublin, briefed to make the study-hack angle land without sounding like an ad read.

11 pieces against nine contracted. 190,000 views. 8,000 engagements. 4.48% blended engagement, rising to 6.13% on TikTok. The Northern Ireland content drove measurable branded search for Boojum, which is the difference between people watching and people looking you up.

The results
•     Record signups year-on-year sign-ups to Deliveroo Students from a single day’s activation.
•     92% of FoodCloud coverage named Deliveroo in the headline. 85% on the 2025 Restaurant Awards shortlist. 80% on the 2025 Deliveroo 100.
•     The Deliveroo 100 doubled its brand penetration in year two – 50% of headlines naming Deliveroo in 2024, 80% in 2025, with top-tier placements up 45%.
•     Three years, five disciplines.

“A powerhouse of a team across PR and social — managing multiple influencers, PR requests, an epic IRL build and nearly a thousand students. It’s hard finding agencies who can do it all under one roof to that level. This campaign was a first for Deliveroo in terms of size and impact in Ireland.”
Arabella Jenkins, Head of Consumer Communications UK & Ireland, Deliveroo

Frequently asked questions
Is Clearbox an influencer marketing agency?
Yes. Clearbox contracts, briefs and manages influencer and creator rosters across TikTok and Instagram, and reports against platform benchmarks. For Deliveroo, Clearbox has run creator campaigns with rosters of six and seven influencers across Dublin and Belfast, over-delivering against contracted volume on every campaign.

What does Clearbox do for Deliveroo?
Clearbox has run consumer and community campaigns for Deliveroo in Ireland since December 2023, across five disciplines: brand activations, awards programmes, purpose and community PR, data-led national campaigns, and influencer marketing.

What was the Burrito Bank?
The Burrito Bank was Ireland’s first-ever free burrito ATM, created by Clearbox for Deliveroo in October 2025. Installed on the TU Dublin Grangegorman campus, it dispensed free Boojum burritos to students who signed up to Deliveroo Students, and drove record week-on-week and year-on-year increase in sign-ups.

What did Clearbox do for the Deliveroo Restaurant Awards?

Clearbox has run the Irish media campaign for the Deliveroo Restaurant Awards across 2024 and 2025, covering media strategy, press releases and regional variations, media Q&A, briefing documents, under-embargo sell-in and spokesperson interviews across Dublin, Cork, Galway, Limerick and Belfast. All three campaigns beat their coverage KPI: 38 pieces against 26 in 2024, 26 against 25 for the 2025 shortlist, and 29 against 17 for the 2025 winners.

What has Clearbox done for Deliveroo’s FoodCloud partnership?
Clearbox ran the campaign marking more than 300,000 meals funded through Deliveroo’s in-app round-up for FoodCloud. Using one national and four regional releases profiling six local charities, it generated 26 pieces of coverage against a target of 14, with Deliveroo named in 92% of headlines.

What is the Deliveroo 100?
The Deliveroo 100 is Deliveroo’s annual report on its most-ordered dishes. Clearbox has run the Irish launch since 2024. The 2025 campaign generated 31 pieces of coverage, 51% in Deliveroo’s top-tier media list, with Deliveroo named in 80% of headlines, up from 50% in 2024 after Clearbox rebuilt the media strategy around Irish cultural moments.

Which markets does Clearbox cover for Deliveroo?
Clearbox covers the Ireland and Northern Ireland for Deliveroo, with campaign activity in Dublin, Cork, Galway, Limerick and Belfast.