Ballymena United, one of the leading clubs in the Sports Direct Premiership, has appointed communications consultancy Clearbox to support the team’s marketing and communications campaigns. 

Clearbox will support Ballymena United on the development and implementation of a new communications strategy, brand positioning and key messages. Clearbox will also support Ballymena United through a digital marketing campaign, designed to increase match ticket sales. 

The Clearbox team brings a wealth of experience to Ballymena United. The Clearbox team will be led by Neil Coleman, former Head of Communications and Digital Innovation at the Northern Ireland Football League. Clearbox’s John Megaughin has worked with sporting organisations like the Professional Darts Corporation, FIFA, UEFA and the International Olympic Committee. 

Speaking on the appointment, Ballymena United Chairman Chris Selwood said: “Ballymena United is on a mission to become one of the leading sports organisations in the UK and Ireland. After emerging from financial difficulty two years ago, we’re now debt-free, ambitious and building something special. As a club with the best facilities in the league, we want partners who are the best at what they do and that’s why we’ve partnered with Clearbox. 

“The agency works with some of the biggest brands in the world, and has a unique understanding of communications in sport. We’re excited to be working with Clearbox and have already seen the impact of their professionalism, knowledge and creativity.” 

Clearbox’s Neil Coleman added: “Having spent years at the heart of Northern Ireland football communications, I know exactly what it takes to cut through in this space. Ballymena United is a club with real history, a passionate fanbase, and a board that’s genuinely driving the club forward. Working with our Clearbox team to help deliver that vision is something I’m really looking forward to. We know this league, we know these fans, and we know how to get results.”

John Megaughin from Clearbox said: “Neil and I have spent our lives on the Ballymena terraces, so to be stepping inside the club in a professional capacity is something genuinely special. Ballymena United is a giant of the Irish League and a club that’s clearly on the move with a board that means business. We’re honoured to be partnering with Chris, Liam and the team to build on that momentum, and we’re confident we can make a real difference on and off the pitch.”

Clearbox is a leading communications consultancy that’s spent many years delivering standout communications for clients across local, national, and global markets. Clearbox reframes brand and business challenges to spark long-term innovation, and its team works with curiosity, creativity, and delivers seriously impactful results. Clearbox’s current clients include Amazon, AWS, Deliveroo, Morelli’s Ice Cream, Ring, SistersIN, The NI Wedding Directory, Toast and WellFest.