Wherever in the world your company is based, executing a comprehensive PR & communications strategy can be tricky. A finicky combination of factors will often determine how successful one is at achieving communications goals: whether that’s budget constraints, timing, media relationships and of course, having the right team on side to do it all. For global brands trying to make a regional impact in an ever-evolving news landscape, co-ordinating comms at scale or breaking into new markets can become increasingly challenging (for more on our expertise with this, see our previous blog post here). 

Global and national brands need PR that is compelling, audience-centric, and aligned with their long-term goals. At Clearbox, we’re experienced in crafting content that is targeted, agile and fit-for-purpose. After all, nobody knows how to navigate cultural complexity like a Belfast PR agency…

So, why should you look to Northern Ireland for your PR needs? Let’s break it down…

Relationships across regions

Few cities offer the dual access Belfast does – both UK and Irish media ecosystems are in play. For national brands with all-island ambitions or cross-border reach, Belfast is a uniquely strategic base that no other city can replicate. Our Belfast base means we’re capable of launching communications strategies across both Ireland and the UK at scale and with ease. From Cork to Coventry, we’ve got you covered.

Belfast’s media landscape is also deceptively rich – with national broadcasters (BBC NI, UTV), strong print titles, and a tight-knit journalist community where relationships move faster than in oversaturated markets (cough, London, cough). What’s more, a story that lands in Belfast often travels nationally.

Saving pennies, just makes cents

On top of this, partnering with a Northern Irish agency is cost-effective; you have access to world-class PR and creative talent that doesn’t come with a London price tag. Belfast boasts a growing tech and media sector, which in turn feeds into our agencies, providing access to state of the art resources and multimedia skill to be rivalled with. Great comms at competitive rates? What’s not to love?

Talent and expertise

Between a booming film, music, and cultural production scene, Belfast has certainly made it on the global creative map in recent years – and that energy bleeds into our communications work. We’re a city of straight-talkers and storytellers, who love nothing more than weaving a good yarn. More creativity = more outside-of-the-box campaigns that resonate. Belfast ranks among some of the highest ‘regional magnet’ cities for its size, with over 50% of university students remaining after graduation. This retention rate means we’re able to avail of some of the brightest, most well-educated workforces in the world. Smart cookies, statistically speaking.

Our track record 

So it’s clear that Belfast has the operational advantage, but why Clearbox? Well, for one thing, we do it every day. Our client portfolio spans industries and crosses borders, with experience in crafting campaigns for all sorts – independent wedding consultancies, iconic food and drink brands, and global household names like Amazon. We’ve helped our friends at Oatly and Beavertown to launch their brands in Ireland, and we’ve shared in some truly tasty projects for Deliveroo and Boojum. Whether it’s reports, restaurant awards or regional creatives getting funded – no brief is too daunting and no project too large (within reason, ofc). 

The bottom line is this: no matter your business’ size, sector or storytelling needs, we think we’re the team to help. Belfast-based, brimming with media know-how and honestly, buzzing to hear from you. Want to know more about what we do? Give us a call.