2024 - present
Brief: bring Beavertown Brewery to life in Ireland.
In September 2024, we were appointed by the cool folks at Beavertown Brewery to represent the brand in Ireland and raise a glass to the brand’s expansion. Our first campaign took place in October, aimed at celebrating two of the brand’s iconic beers, Neck Oil and Satellite. The beers were about to become available in over 50 bars and pubs across the country and our clients wanted to make some noise about it.
We were tasked with creating a press office campaign aimed at generating awareness in trade and consumer media for the expanded availability of the products. Alongside the press campaign, we also invited media and influencers to Beavertown Brewery’s first ever Irish Pop-Up Shop in Dublin’s iconic Temple Bar area and sent a number of Beavertown goodies to everyone too.
Our campaign generated swathes of national, trade, consumer and broadcast coverage, some great social media posts and, most importantly, supported an incredibly successful expansion into Ireland for the brand.
Sláinte, Beavertown!
