Oatly
The Brief
Create integrated PR, events and influencer campaigns for Oatly across Ireland to help drive a plant-based revolution.
Services
PR, social media, influencer management
Clearbox supported Oatly with PR, events and influencer management campaigns across Ireland.
Our approach balanced credibility with reach: securing high-profile interviews with Oatly leadership in key publications like the Irish Independent, commissioning original research into Irish attitudes towards plant-based products, and activating extensive influencer programmes through video content and strategic gifting.
Campaigns we delivered included launching Oatly in Ireland, the brand’s sponsorship of the Dublin Coffee Festival and All Together Now, the Feck-Oatly.com platform and new product launches like the Oatly Look Book.
Our work delivered national and trade press coverage, hundreds of thousands of social media views, dozens of impactful influencer partnerships, positioning Oatly as a leading voice in Ireland’s plant-based sector.
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