2022 - present
Brief: help Oatly, the world's original and largest oat drink company, launch in Ireland.
Oatly is the world’s original and largest oat drink company and Clearbox has been working with the brand since 2022.
Oatly, which is available in over 20 markets worldwide, appointed Clearbox to manage the brand’s entry into the Irish market at the beginning of 2023.
To launch the brand in Ireland, we worked with the Oatly team to create a communications campaign that covered consumer media, trade media, consumers and social media users.
Our tactics included placing an interview with Oatly’s UK General Manager with the farming team at the Irish Independent, creating a vast social influencer engagement programme through video content and gifting, and creating and promoting research into Ireland’s attitudes towards plant-based products.
Our campaign scored national press coverage, oodles of trade coverage, hundreds of thousands of social media views and, most importantly, supported a successful launch for the brand in Ireland.
Launching Oatly in Ireland is one of Clearbox’s highlights of 2023 and we’re excited to continue working with Oatly’s talented team throughout 2023 and beyond.
