2023 - present
Brief – to raise Deliveroo’s profile in Ireland.
In mid-2023, we were appointed by Deliveroo to represent the brand in Ireland. Our first campaign launched in Q4 2023, focusing on raising awareness of Deliveroo’s partnership with FoodCloud.
Deliveroo and FoodCloud collaborated as part of Deliveroo’s Full Life campaign, a corporate initiative supporting communities where Deliveroo riders operate. The campaign saw Deliveroo customers donate over 300,000 meals to communities across Ireland. We developed a press office campaign to drive awareness in trade media and generate consumer press coverage for the FoodCloud partnership.
Following the success of this campaign, we were reappointed in 2024 to create a buzz around Deliveroo’s Restaurant Awards in Ireland and Northern Ireland. Dublin-based Yeeros won the prestigious Independent Restaurant of the Year Award, beating competitors from across the UK and Ireland. We highlighted this win alongside other standout stories from Dublin, Cork, and Belfast through national and regional media.
Later in the year, we continued our work with Deliveroo for the launch of their annual Deliveroo 100 Report, celebrating the top 10, 30, and 100 restaurants and dishes ordered in Ireland. This campaign was a success, securing coverage across key national and regional titles, as well as great traction on social and broadcast channels. We loved being a part of this one, finally seeing the Spice Bag get the fame we all know it deserves as a top-tier fan-favourite across the Deliveroo network!
