Clearbox has been Ring’s communications agency for Ireland and key UK regions since 2024. The work runs across earned media, experiential, influencer and community partnerships, built around one idea: Ring makes news when it does something that engages with a community.

Two Clearbox campaigns show how that plays out. In Ireland, Voice of the Nation found the first Irish accent for Ring Video Doorbells through a nationwide casting call. In the UK, the NeighbourGood Café Tour is taking Ring and the charity Crimestoppers town by town for free coffee and a conversation about safer streets.

Between them: 85 pieces of coverage (and counting!), a combined reach of more than 337 million, and 100% of it positive.

The Challenge

Ring’s story is one of community: neighbours who know each other, streets where people look out for one another, and some kit that helps while feeling local.

That story does not land through product releases. It lands when Ring turns up somewhere – a café in Bolton, a pop-up front door in Galway – and gives local people and local media something to take part in. So every campaign starts with an event or a moment, and the press release comes second.

The other half of the challenge is geography. Ireland and the English regions are not London. Coverage has to come from the Irish Daily Mail and the Bolton News, Today FM and Galway Bay FM, which means regionalised releases, local spokespeople, local charities and local creators rather than one national story pushed everywhere.

Experiential and influencer: Voice of the Nation (Ireland)

Until 2026, no Ring Video Doorbell had ever spoken with an Irish accent. We helped fix that.

In July 2025, Ring launched a nationwide search for the Voice of the Nation – one Irish voice to record the Quick Replies heard on every Ring Video Doorbell in Ireland and the UK. Auditions ran on TikTok, Instagram and the Ring app, and in person at a pop-up Ring front door and garden in Cork, Galway and Dublin. RTÉ 2FM presenter Carl Mullan judged.

The launch ran as a full 360 campaign. One national and three regionalised press releases, each carrying local research on the accents Irish people most wanted on their smart devices. Best-of-Ireland gift boxes to top-tier journalists – 85% of those who received one ran the story. A paid partnership with Bauer’s SPIN1038, playing audition adverts five times a day ahead of the Dublin event. Carl Mullan on Instagram and TikTok, Dave Ward, Ring’s Managing Director EU and International, on LinkedIn, and three regional creators – Eric Roberts, Kayleigh Trappe and Tadhg Fleming – each owning one audition city.

The casting call delivered 39 pieces of coverage, including the Irish Daily Mail, Irish Daily Star, Irish Mirror, The Irish Sun, Irish Independent, Today FM and LADbible Ireland, with a reach of 258 million. Every piece was positive. Creator and talent content took 640,000 views across Instagram and TikTok, with Tadhg Fleming’s reel alone passing 250,000.

In March 2026, Ring named Isibéal Ní Cheallaigh – Dublin-born, Galway-based and a fluent Irish speaker – as the first Irish Voice of the Nation. The reveal ran as a second campaign: an Irish national release, two regionalised releases, a Ring.com blog and a fresh round of talent content. Isibéal appeared on Ireland AM, and TG4 interviewed her through a Ring doorbell.

The reveal added 27 pieces of coverage – 15 national, 12 regional, 10 of them broadcast – across RTÉ, Ireland AM, TG4, Today FM, Raidió na Gaeltachta, the Irish Mirror, Irish Daily Star, Irish Independent and The Journal, with a reach of 62 million. Social and influencer content added a further 83,000 views.

Community and purpose: The NeighbourGood Café Tour (UK)

A free coffee, a conversation about safer streets, and £1,000 of home security kit left behind for a local charity. Repeat in every town.

The NeighbourGood Café Tour is Ring’s UK community campaign for 2026, delivered with the independent charity Crimestoppers and Clearbox’s community agency partner, Neighbourgood. At each stop an independent café becomes a community space for a day. Local neighbourhood watch groups, councillors, police and residents are invited in. Ring talks about how neighbours keep each other safe, not about doorbells. And before the tour moves on, a local charity receives £1,000 of Ring devices.

The first two quarters took the tour to Leeds, Birmingham and Bolton in March, then Milton Keynes, Reading and Cardiff in June. Each location got its own regionalised press release and its own local story – a Huddersfield community hero launching the Leeds stop, a Manchester community figure opening Bolton. Four regional creators supported the Q1 launch and 35 posts went into local community Facebook groups. Every Q2 café shared the event on its own channels.

Cardiff tested the plan. On the morning of the event, the equipment was stolen from the van. The event was cancelled, the story still ran in Herald Wales and on the Cardiff News Today podcast, the £1,000 donation to Skills and Volunteering Cymru went ahead and made the news in August, and South Wales Police Special Constabulary asked to be involved when the tour returns.

Across five events, 312 local people came through the doors, 110 of them in Leeds. More than 50 neighbourhood watch groups were invited. The Leeds South watch leader went on to share Ring information and discount codes with almost 400 members. In Birmingham the room included Community Plaza representatives, the local Workers Party organiser who works on crime reduction, six children and two dogs.

By the end of Q2 the tour had 19 pieces of coverage with a reach of 16.4 million, coverage in all six towns including the one where the event never happened, and 100% of it positive, carrying Ring’s key messages and imagery. Donations have gone to Community Action MK, Reading Voluntary Action, All 4 Youth & Community, Skills and Volunteering Cymru and Bolton’s KYSO Project CIC, which asked for £1,500 of kit and got it. Three more towns follow in Q4 2026.

The Results

• The first Irish accent on Ring Video Doorbells.
• 66 pieces of coverage for Voice of the Nation across the casting call and the reveal, with a combined reach of 320 million.
• 85% of journalists who received a Voice of the Nation gift box published the story.
• 19 pieces of coverage and 16.4 million reach for the NeighbourGood Café Tour by the halfway point, with coverage in every tour town.
• 100% of coverage positive across both campaigns.
• 312 people through the doors at five café events, 50+ neighbourhood watch groups invited, and £5,500 of Ring devices donated to five local charities.
• More than 720,000 views of creator and talent content across Instagram and TikTok.

Frequently Asked Questions

What does Clearbox do for Ring?

Clearbox has been Ring’s communications agency for Ireland and key UK regions since 2024, covering PR, events, influencer management and social content.

What is Ring’s Voice of the Nation?

A nationwide search for the first Irish voice to feature on Ring Video Doorbells. Auditions ran online and in person in Cork, Galway and Dublin in summer 2025, judged by Carl Mullan. Isibéal Ní Cheallaigh was announced as the winner in March 2026 and her Quick Replies are available on Ring Video Doorbells across Ireland and the UK.

What is the NeighbourGood Café Tour?

Ring’s 2026 UK community campaign with the charity Crimestoppers. Independent cafés in towns across the UK host a day of free coffee and conversation about community safety, and Ring donates £1,000 of home security devices to a local charity at every stop.

Does Clearbox run influencer campaigns for Ring?

Yes. Voice of the Nation used a celebrity judge and three regional creators matched to each audition city. The NeighbourGood Café Tour used regional creators to launch its first three stops.

Which markets does Clearbox cover for Ring?

Ireland, Northern Ireland and key regions across England, Scotland and Wales.