Clearbox launched The Lovers for Sky – a romantic-comedy set in Belfast that became one of the broadcaster’s standout shows.
Our approach? Full-spectrum campaign delivery. We planned and executed the show’s premiere and afterparty at The Strand in East Belfast, managed cast and crew photocalls and interviews, and created a press campaign that secured coverage across outlets in Ireland.
The result? A successful launch that put Belfast centre stage and gave The Lovers the spotlight it deserved. Oh, and dozens of national print, broadcast and online pieces of coverage. A sold-out premiere and an afterparty attended by some of Belfast’s leading cultural figures, influencers, media and more.