Brief: launch one of the world's greatest hospitality platforms in the UK and Ireland.
Toast (NYSE: TOST) is an all-in-one digital platform built for restaurants. Toast’s technology platform is used by approximately 85,000 restaurant locations in the U.S. Toast’s all-in-one product suite is designed to help restaurants thrive by providing technology focused on streamlining operations, growing revenue, empowering staff, and improving the bottom line.
Clearbox has been working with the Toast team since 2022 and in 2023, helped to launch the brand in the UK and Ireland.
Our role covers research, analysis, PR and communications campaigns aimed at helping raise awareness of Toast among hospitality business owners in the UK and Ireland. We also manage PR and communications campaigns for Toast.org, the philanthropic branch of Toast.
Toast.org is uniquely positioned to galvanise people to participate in community service, support other organisations and restaurants making a difference, and create products that improve the food landscape. The organisation offers support in three main areas – Food, Community and the Environment.
As part of our brief, we work alongside the US and Canada Toast PR team to ensure communications are synced between the US, Canada, the UK and Ireland.
Our PR campaign to launch Toast featured in some of the most well respected and highest reaching hospitality trade media in the UK and Ireland and throughout 2023, we’ll be continuing to raise the profile of Toast and Toast.org to key audiences in both markets.